Mitsubishi Motors in the UK has officially launched its new Visual Identity (VI) to its dealer network with a series of events at its headquarters in Cirencester, Gloucestershire.
To ensure its dealers had a fully immersive experience and a comprehensive overview of the look and feel of all aspects of the new VI, Mitsubishi Motors in the UK has created a full replica dealership, which showcases every aspect of the new customer experience from its recommended parking layout with electrified vehicle charge points to the decor and furnishings of the next generation of Mitsubishi Motors dealerships.
Rob Lindley, Managing Director, Mitsubishi Motors in the UK, explained, “There is no substitute for being able to stand in a space and drink in your surroundings with your own eyes. We wanted our dealers to experience this new VI as if they were a customer - walking in for the first time and being wowed by its clean, uncluttered, contemporary style. Our vehicles are becoming evermore advanced and need to be presented in a space that reflects the energy and investment that is going into their development.”
Following the launch event, the new VI will form part of Mitsubishi Motors in the UK’s Training Academy, ensuring every member of the Mitsubishi Motors team in the UK will get to fully experience how every aspect of the brand is evolving to keep step with its growing range of technologically advanced and increasingly ecologically-conscious vehicles.
The new VI will roll out across the UK dealer network over the next 3 years.