The study, by Continental Tyres, revealed that the average new vehicle handover lasts just 51 minutes, covering the financial transaction and demonstrations of the safety features, entertainment systems, comfort settings, basic maintenance and more. 44% of drivers said they thought more time should be taken to cover the complex systems and settings now being added to all vehicles.

“New technologies are adding features to the devices and products we use all the time, including the cars we drive,” Continental Tyres’ safety expert Mark Griffiths said. “If we don’t keep pace with innovations in convenience and comfort that might be a shame, but when advances are delivered to increase road safety it is vital we understand how we benefit to the fullest extent possible. We believe that the vehicle handover is a vital opportunity to do this.”

Only a third of survey participants said they would ask about an automotive technology they were unsure on when receiving a demonstration of features, yet innovations like Automated Emergency Braking and ‘head up displays’ will play a big part in road safety.

The research also identified the top three elements covered when a new car is collected – first the finance, and then the safety features and entertainment systems equally. However, when motorists listed their order of priorities, they placed safety features top, then basic maintenance, and then fuel economy.

Mark Griffiths added: “This study also found that 52% per cent of motorists are not in favour of further automation if it means a loss of control for them. And only a third are willing to pay extra for additional safety features – yet when drivers are placing increasing importance of safety this suggests they may expect all appropriate safety features to be standard on all models.”