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In recent years, Chinese car manufacturers have emerged as some of the most exciting new players in the global car market. Once relatively unknown outside of Asia, these brands are now recognised for their innovation, affordability and advanced technology that not only rivals some European brands, but exceeds them. One such name making a strong impression is Chery, a brand that has been steadily growing its presence across the globe.
Chery Automobile Co., Ltd. is a Chinese car manufacturer established in 1997 in Wuhu, Anhui Province. From its beginnings as a state-owned enterprise focused on the domestic market, Chery has evolved into one of China’s leading automotive exporters. The brand has built a strong reputation for creating stylish, well-equipped vehicles that offer performance, efficiency and value.
Unlike many competitors, Chery designs, engineers and develops much of its technology in-house. This includes everything from powertrains to intelligent driving systems, which allows the company to maintain high standards of innovation and quality control. Over the years, Chery has expanded well beyond its home market, establishing research centres, assembly plants and partnerships across Africa, South America, and China.
Yes, Chery is the parent company of both Jaecoo and Omoda. These are sub-brands created to appeal to specific audiences within the global market. Omoda, for example, sets itself apart by focusing on innovative designs that make great use of cutting-edge technology. Jaecoo, on the other hand, offers a more rugged and premium SUV experience, catering to drivers who value sophistication as well as off-road capability.
While all three brands share the same technological foundation, each has its own design philosophy and target market. Chery tends to focus on practical family SUVs and value-driven motoring, delivering cars with all the bells and whistles at an affordable price.
Chery vehicles are primarily manufactured in China, where the company operates multiple large production facilities. In these plants, Chery emphasises high standards and a commitment to sustainability through eco initiatives. As demand for Chery vehicles continues to grow, it’s likely that the brand will look to expand its production sites to support international markets more efficiently.
Yes, Chery is now available in the UK, marking a thrilling new chapter in the brand’s global journey.
Brindley is proud and excited to be amongst the first UK dealerships to open its first dedicated Chery showroom in Wolverhampton. Over the past year, Brindley has signed deals with XPENG, Changan, Omoda and Jaecoo because of the affordability, practicality and impact that Chinese cars can have on UK roads and the wider car market.
At present, UK customers can expect to see Chery’s most popular SUV models introduced first.
The Tiggo 7 is a versatile and stylish mid-size SUV designed for everyday driving comfort. It combines sleek design with practical space and modern technology, making it a strong contender in the family SUV segment. It’s also significantly cheaper than other European competitors, without compromising on features or usability.
The Tiggo 8 offers a more premium SUV experience, with an emphasis on interior luxury, advanced safety features and flexible seven-seat configuration. Ideal for larger families or those seeking more space.
The Tiggo range is designed to meet the needs of the modern driver, with models like the 7-seater Tiggo 8 and a smaller, still capable, Tiggo 7.
Chery vehicles have become increasingly popular among drivers seeking a balance of quality, style and value. One of the standout advantages is the comprehensive warranty, offering up to 7 years or 100,000 miles of coverage, along with roadside assistance for added peace of mind. Chery’s focus on design and technology ensures that its SUVs not only look modern but also deliver excellent comfort, safety and performance.
Affordability is another major strength for Chery. In the Tiggo range, the brand has managed to combine premium features and advanced driver assistance systems with competitive pricing, making it an appealing choice for drivers who want an exceptional car without breaking the bank.
Chery is also continuing its investment in electric and hybrid technology to reflect its commitment to a cleaner and more sustainable future for driving and deliver smooth, hassle-free driving for eco-conscious drivers.
As Chery expands its presence across the UK, the brand is set to bring a refreshing new choice to drivers on the lookout for stylish, capable and dependable SUVs. With its blend of in-house innovation, attractive design and strong value, Chery is set to shake up the car market, providing a compelling alternative to more established names in the market.
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W Brindley Garages (Cannock) Limited
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