27.08.2025

Genesis Motor UK has today announced that the Brindley Group will become its latest retail partner as it continues to expand operations across the country.

With the opening of Brindley, customers in and around Birmingham will have greater access to the design-driven performance brand from South Korea.


“We are delighted to be working with Genesis to provide the Birmingham area with access to the brand and look forward to showcasing their line-up of premium cars to both new and existing customers,” commented Che Watson, Group Chairman for the Brindley Group. “We both share a commitment to delivering an outstanding customer experience as well as the same values.”

“This is another exciting milestone for Genesis in the UK. The move to bring Brindley on board further solidifies the brand position and we now have a partner on board who shares our vision for the future of the Genesis brand in Birmingham,” added Jonny Miller, Brand Director at Genesis Motor UK.

“Our ‘Distinctly Korean’ approach when it comes to hospitality is unique in the automotive industry and Brindley will not only introduce Genesis to new customers but help us get even closer to our existing customers.”

Brindley will be operating out of Hyundai in Cannock, with operations beginning in September which will offer test drives, sales and service operations.

Backed by the Hyundai Motor Company, Genesis arrived in the UK in May 2021 with the opening of retail Studio concepts in shopping centres. Since launch, the premium Korean brand with the luxury experience has been disrupting the market, providing customers with a different perspective on the car-buying journey, offering a “we come to you” service, as well as quality, award-winning cars. With five petrol and diesel cars launched in 2021, Genesis is now predominantly focused on its line-up of three all-electric products; GV60 – a luxury compact SUV, Electrified GV70 – the flagship SUV, and Electrified G80 – a luxury saloon.