Kia demonstrates electrification leadership at Geneva Motor Show

Kia Motors has staked its claim for leadership in advanced powertrain technology at the 2019 Geneva International Motor Show with a display made up entirely of electrified vehicles.

Geneva International Motor Show marks the world debut for Kia’s new fully-electric ‘Imagine by Kia’ concept, alongside the fully-electric Soul EV, which makes its European debut at the show. Kia has also announced a range of upgrades to the Niro Hybrid and Plug-in Hybrid.

Demonstrating the depth of its advanced powertrain line-up, every Kia vehicle on show in Geneva employs the brand’s mild-hybrid, hybrid, plug-in hybrid, or electric vehicle technology.

Kia has also introduced its new UVO CONNECT telematics technology in Geneva, available on the Soul EV and upgraded Niro Hybrid and Plug-in Hybrid. The ‘connected car’ technology will be introduced to a number of other Kia models in the near future.

World debut for fully-electric ‘Imagine by Kia’ concept

The ‘Imagine by Kia’ concept, revealed for the first time in Geneva, has been designed at the company’s European design centre in Frankfurt.

Gregory Guillaume, Vice President of Design for Kia Motors Europe, comments: “We imagined designing an all-electric car that not only answered consumer concerns around range, performance, recharging networks and driving dynamism, but one that also gave you goose bumps when you looked at it, and made the hairs on the back of your neck stand up when you drove it. That’s why our all-electric concept is designed to not only get your pulse racing, but to also signpost our holistic and emotional approach to electrification.”

Intentionally designed to not sit within the industry’s predefined vehicle categories, it coherently draws together elements of a muscular sports utility vehicle, a sleek and athletic family saloon and a versatile and spacious crossover. The ‘Imagine by Kia’ concept represents a more progressive Kia design language for the future, with intelligent reinterpretations of existing Kia motifs and a bodywork characterised by a blend of tautly-drawn sheet metal, crisp lines, and efficient aerodynamics.

Kia’s European design team fully exploited the chassis architecture of the powertrain’s all-electric layout to maximise cabin space and create an airy and spacious interior. In a humorous riposte to the industry’s current obsession with ever increasing dashboard screens, the concept features 21 individual ultra-high-resolution screens.

While not immediately destined for production, the ‘Imagine by Kia’ concept hints at interior and exterior design elements that could be adapted for future production models.

Soul EV makes its European debut – with a choice of two electric powertrains

In its third generation, the all-new Kia Soul EV brings long-range, zero tailpipe emissions power to the urban crossover class, and becomes more distinctive, dynamic and innovative than ever. While the Soul EV embraces the iconic design and playful character of its predecessors, it will be powered exclusively by electric energy. The Soul EV’s new-generation battery packs – either 64 kWh or 39.2 kWh in capacity – are up to 30 per cent more energy efficient than Europe’s current best-selling electric vehicle.

Fresh, funky and distinctive, the new Soul EV features the same iconic, boxy silhouette, with newly-sculpted lines, sharper details, and more technical lighting elements. Inside, the cabin is more high-tech than ever, with its cool design and ultimate functionality accompanied by acoustic-inspired shapes and textures, and a new Sound Mood Lighting system. The Soul EV is offered with new customisation options, and a range of technologies including a wireless smartphone charger, heated and ventilated front seats, a Head-Up Display, and a premium sound system.

At the heart of the Soul EV’s dashboard is Kia’s new 10.25-inch TFT LCD widescreen system, featuring Kia’s new UVO CONNECT telematics system. UVO CONNECT puts a raft of information at owners’ fingertips, including live traffic, weather, and parking availability. For the Soul EV, UVO CONNECT also provides vehicle charging information, including charging station locations, charger availability, and connection compatibility. The system can also be accessed via a UVO smartphone app, providing remote access to a range of vehicle functions.

The Soul EV goes on-sale in select European markets from the end of the first quarter of 2019, UK on-sale date, specification and pricing for the Soul EV will be confirmed very soon. Click here to read more about the newest Soul EV.

Kia reveals upgrades to Niro Hybrid and Plug-in Hybrid

Making their global debut in Geneva, Kia has made a range of enhancements to the Niro Hybrid and Plug-in Hybrid. Kia’s best-selling electrified crossover, which combines crossover style and practicality with ultra-low hybrid emissions, features a new exterior design, a more upscale, high-quality interior, and new interior customisation options. Furthermore, the Hybrid and Plug-in Hybrid models also now feature Kia’s advanced new UVO CONNECT telematics system, introducing additional ‘connected’ functionality.

European sales of the upgraded Kia Niro Hybrid and Niro Plug-in Hybrid start during the second quarter of 2019. UK on-sale date, specification and pricing will be confirmed in very soon. Click the links to find out more about the Niro Hybrid and Plug In Hybrid.

Keep your eye on our news pages for the most up to date information on the newest Kia cars and developing stories.

Added: 13 March 2019

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