1931: the Brindley Garages journey begins
Our story starts some 85 years ago, with one man, a big idea and a love for cars. It was 1931 when Bill Brindley first began his enterprise, then called Birches Bridge Garage, selling Morris cars from a wooden shed in Codsall.
It was a time when the world suffered from the Great Depression and many small businesses would fail; indeed, Birches Bridge did close and fell derelict as Bill left to serve in the Second World War.
But this was far from the end. Colonel Bill Brindley returned in 1945 to bring his business back to life. Under his determined and capable management, W. Brindley Garages grew into a popular local business; and it didn’t stop there, either. Over the years Brindley Garages went from strength to strength, a passion for motoring and dedicated customer service pushing the company onwards and upwards.
The 1960s saw Bill’s son Robin join the company, working his way from shop floor upwards to obtain a thorough understanding of the motoring world and the Brindley values and ideals before taking the company helm from his father.
Strong Family Values to take on the Modern Age
Fast forward to the modern age and the Brindley Garages group continues to flourish, with Robin now as Brindley’s chairman, and stepson Che Watson carrying on the family tradition in the position of Managing Director, alongside a vast network of friendly and talented staff.
Brindley Garages now consists of 12 dealerships spread across Cannock, West Bromwich, Wolverhampton and Tipton, representing major brands Honda, Hyundai, Kia, Mazda, Mitsubishi, Nissan, Vauxhall and Volvo. We’re also proud to be the major Motability supplier for the Midlands, with over 4000 customers enjoying the use of a Motability car from us. In addition, we supply businesses across the area with cars, and are also a popular choice for servicing and repair work.
We’ve come a long way from our humble beginnings; but the same family values continue to prevail in the major multi-franchise dealer group you see today – motoring passion and the willingness to go the extra mile for all our customers.
"It's that personal touch that is beyond price," says Robin. "The fact is that with our unrivalled expertise and knowledge of both the products we sell and the customers we serve, we can go a long way towards ensuring that each is well suited to the other. Our focus has traditionally been not just on how many cars we can sell but on how many customers we can please".
With an ethos tailored to please customers, not just to sell cars, over 12,000 new and used vehicles are sold to private and fleet clients a year, and with a loyal staff of over 300 working as a cohesive team - 20 have been with the company for as long as a quarter of a century - a turnover of £150 million has been reached."
You can find out more about our cars and other motoring services across our website; alternatively, contact our team to discover the Brindley level of customer care first-hand! We’re always happy to hear from you.